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THE HELPING HANDLE (INTERNATIONAL PATENTS PENDING)
Much of my career has been invested in promotional advertising. I have always challenged myself to design products that have several uses.
A few years ago I purchased a plastic handle to help me carry groceries home from the market. Every time I used it, someone would ask me where I got it. This led me to believe that all I had to do was brand it and they would sell like hot cakes. But the production cost and environmental impact proved to be challenging.
Years later, I returned to the idea with a new perspective. I completely redesigned my handle with environmentally materials (FSC certified) and discovered an added advantage: You can print anything that you want on it. This opened the concept to a world of marketing possibilities.
It was featured on the cover of the POP TIMES as well as EXHIBITOR MAGAZINE.
I am currently searching for an individual with the ambition and knowhow to take this product to the next level. Is that you?
Watch this video and then learn more here.
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